There are so many great inexpensive and even free marketing ideas out there. In books, magazines, the whole world wide web (seriously, you could lose DAYS searching the Internet looking for ideas), podcasts – all are valid resources. But you’re busy. You don’t have that kind of time and you also need ideas that are easy to execute and that will really, truly work for YOU and your business. We know what will work and what meaningful actions you can take that will truly work for your business. Here are 6 of the best FREE marketing ideas for you and your business.
Lounge About on LinkedIn.
LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, build your brand, post jobs, recruit employees and so much more. The folks at socialmediaexaminer.com have some great tips about how to grow your connections on LinkedIn, and entrepreneur.com offers a terrific infographic to help you create the best LinkedIn profile possible. Both are worth your time.
Become a YouTube Star.
If you aren’t using YouTube to host videos (which you can link to from your website and virtually all social media platforms), there’s a very good chance you are missing out on huge opportunities to promote your business and share your professional knowledge essentially for FREE. Creating a video about your product or service and posting it on YouTube – or even launching your own YouTube channel can be quick and easy. There are, of course, tons of resources for how to make killer YouTube videos, but we especially like and recommend this post from thesaleslion.com. And if and when you are ready to move onto a dedicated YouTube channel, well, Mashable has solid tips and advice for you.
Become a Media Darling.
Become a radio guest. Or write a column or article for a local business paper or magazine. These may sound like pie-in-the-sky suggestions, but they really aren’t. It’s definitely easier than you think, and the payoff can be mighty. Your local AM radio stations likely have business programming you might be able to guest on; do your research and find a good match, make the call and pitch what you’ve got. Financial businesses are practically a given for guesting on radio programs, along with a host of other business types. And with a solid and effective pitch, your local publications may welcome your contributions in print and/or online. The value to you of providing a free article or column will significantly outweigh the return you would likely get by paying for advertising in the same publications, all while building your authority and brand recognition.
Learn How to Write a Killer Sales Letter.
Marketing studies show that sales letters consistently outperform other direct mail formats such as brochures and postcards. Do you think you are already have a handle on this? When was the last time you wrote and sent out a truly killer sales letter? Do you think maybe it’s time to brush up on your sales-letter writing? It couldn’t hurt, right? Check out thebalance.com’s simple HOPPP system; captureplanning.com also shares guidelines and recommendations that are straightforward and effective.
Network Via Your Local Chamber of Commerce.
This is a classic marketing idea for small businesses that can yield big dividends. Association with the Chamber will make your events more credible, and you can find new partners or clients, or discover opportunities to teach or speak. You’re all in it for the same reason, so get to networking with other local business people and potential clients and customers.
List Your Business in Local Business Directories.
Google My Business and Bing Places are completely free listing services for local businesses. Yahoo Localworks is a paid service that allows you to list your business in 50 directories (Yahoo Local, Yelp, WhitePages, Bing, Mapquest, etc.); it might be worth the cost ($29.99/month) to use this service. Once you’re listed, start taking advantage of local search results, and don’t forget to ask customers to leave reviews on your page.
So what do you think? Have you used any of the above ideas? How did they work out for you? Do you have any experience with other FREE marketing ideas to share? Would you like to write a blog post for us sharing your experience or expertise? Let us know in the comments, or contact us via phone (513-313-0501) or email (firstname.lastname@example.org).